Success Stories Worth Telling

New business for a home services client with a very short sales cycle is driven by phone calls, not form leads. The campaigns were already tuned up nicely on the Google side. We redesigned the campaign web pages to better communicate customer service, speed of execution, and business credibility. Quality calls from new potential customers jumped by 45% across their entire geography, without any change in budget.

A local home services client with a legacy customer database system had no automated way to connect new customers to ad campaigns. They thought the campaigns were working, but couldn’t be sure, and proving it manually was impractical. We coded a custom solution. One-off exports from the legacy system can be uploaded into a handy app that does the matching.

The ads were driving a 450% return on investment. Level, plumb, square, and true indeed.

A franchise client with 100 different franchisee locations needed a unified view of campaign performance. Normal ways of reporting couldn’t cut it because the standard processes simply couldn’t handle that much data and complexity. We narrowed focus to the essential stats and engineered a solution for a global dashboard. The franchisor gained clean visibility on their most-wanted perspectives: year-to-date and year-over-year numbers by month, by region, and by location.

Six million dollars in annual budget well spent.

Many job seekers were clicking on a home services client’s ads, which reduced campaign effectiveness and made reporting on results confusing. This is normally an easy fix: instruct Google to not show ads if a search contains words like jobs, careers, etc. That helped some, but not enough. We needed new tactics.

We set up custom logic to label ad clicks as either job seeking or genuine interest in the service, based on the website activity taken after the click. Then we used those new signals to exclude problematic geographies and keywords from the campaigns.

Lead flows resumed nicely, as résumés dropped sharply.

Your company’s website might already be a reservoir of marketing signals that can power campaigns. For an automotive products client, we made a series of strategic lists: people who made a purchase, those who added products to their shopping cart but ultimately didn’t buy, and a larger list that included everyone who visited any page on the website. Then we instructed Google’s AI to discover and promote the auto products to similar people.

Putting the key in the AI ignition sparked a 2.5x return on ad spend in the first three months.

Even established and earthy businesses can gain from a fresh dash of digital. An independent fine-dining restaurant wanted to boost their online visibility with modern methods. We enriched their profile in Google Maps and started a multimedia campaign across YouTube, Gmail, mobile news feeds, and local websites—wherever hungry bellies might be found!

The front door was soon swinging open, then propped open for the lineup. Five hundred new guests from the campaign in the first three months.