What is Google AdWords?
AdWords is an online advertising platform developed by Google. Through Google AdWords, advertisers pay to have text, products and video content rank at the top of Googleâ€™s search results and other prominent locations online. Simply put, AdWords is a powerful tool to help your customers find you online, fast.
Is Google AdWords right for my Business?
Yes, especially if your prospects are already searching for you on Google.
If your business is currently running any traditional marketing then you should be utilizing AdWords. AdWords accomplishes many things that traditional marketing cannot.
- Track specific metrics tied to ROI (Return on Investment)
- Target geographic areas and demographics to acquire highly qualified leads
- Easily adjust strategies on-the-fly based on relevant data
AdWords isn't just for businesses in established markets, it is used heavily to establish new brands. There are a variety to strategies that can be used to grow your business. As a Premier Google Partner, we will work with you to understand your business goals, help connect you to your potential customers and manage your campaign to ensure an optimal and recurring ROI.
Contact us today to discuss how AdWords can help grow your business.
What about other forms of Pay Per Click Marketing (PPC)?
While Google owns the large majority of search traffic online, we are also an Accredited Bing Professional Agency and work across both Pay Per Click platforms. We also provide paid social media advertising to help you generate leads, drive website traffic and build brand awareness. A strong social media strategy coupled with Pay Per Click Marketing can provide a significant boost to your overall campaign.
Are you qualified to run my AdWords campaign?
We are more than qualified! There are a lot of agencies that claim to manage AdWords, however only 3% achieve the Premier Partner status with Google. Being a Premier Partner grants us greater access to tools, consulting and learning opportunities, ensuring we have the most up to date industry knowledge and expertise. Our Google AdWords Management includes:
- Audit on current account(s)
- Keyword Research
- Conversion and goal tracking
- Monthly reporting and check-point meetings
How will I know how my AdWords campaign is doing?
Communication, transparency and most importantly, increased business! At Zero In we pride ourselves on best-in-class reporting and communication. Even when campaigns are exceeding expectations we are constantly striving to do better. We will proactively reach out to our clients with new strategies and emerging trends ensuring that our clients are benefiting from Zero In's Premier Partner Status.