Mobile: From the Halls of Google

Written by Steve Gladue | Published on January 11, 2016
Tagged in Local Search and PPC

What do you think when you hear a statement like this? "If the customer doesn’t get MOBILE, the customer doesn't WIN!"

I know what I think. I think about all the bad mobile user experiences I see daily as I navigate life as a consumer and in my professional life as a Business Advisor that focuses on digital marketing.  I think about how frustrating it is to have to pinch and scroll my way through a business' website because they do not have a mobile landing page or responsive pages at the very least.

I also think about how quickly I want information on my mobile, I want a phone number, a map or location, hours of operations and I want it now. I shouldn’t have to pinch and scroll through a non-responsive website to get that basic of information. And if my whiney sarcasm isn’t enough to make you want to immediately get your butt into mobile gear, then read this.

Google is now penalizing those who are not mobile friendly on mobile search page. Your organic rankings will suffer, they will not give you a Mobile friendly rating (as seen in the image) and you will lose out on customers to those who are mobile friendly.

So that was the part about not winning!

Some stats suggest half of the adult population owns a smartphone, and this will increase to over 70% percent in a few short years. So if you want to be invisible to the masses (not just the mobile masses) by all means, do not read any further and go back to the dark ages of the web, about 5 years ago.

 

So enough about "MOBILEGEDDON" I want to point you in the right direction with these 5 simple steps.

 

1. Look at your site on a large monitor or on your laptop. Now, have a look at your website on several mobile devices, Android phones, Iphones, Ipads and other tablets.

- How does your site look on these mobile devices? Can your customer get access to info quickly and efficiently? If not, then take some notes and decide what is most important to your end users who want access to the most important information quickly. Phone number, address, links to Google maps, hours of operation.

- If you are a service like a repair man, you might want text to acknowledge the immediacy of your potential customer. "Emergency or off hour services, please call now: "

 

2. Get responsive and have your site optimized for ALL mobile and tablet devices.

- A responsive site will show beautifully (I hope) on the device, platform, or browser that is being used For WordPress people, I think just about every new theme being released is responsive.

- If you are not on WordPress you need to contact a web developer and get this done ASAP. The cost of not being mobile

Optimised in the long run will be way more than the cost of having this done by a professional. I personally recommend www.rkd.ca . Full disclaimer it's our in house development team, but they are rock solid and know how to make business' win on mobile.

 

3. Keep your logo and graphic small and to a minimum.

- By wanting to have your logo front and center and taking up all that screen space, what have you gained?

Nothing, your logo that few people care about is now blocking important information, the information I am demanding right now.

- This will keep your site fast, remember mobile is all about the right now.

 

4. Put the important information front and center.

- Phone number, address, links to Google maps, hours of operation.

- If I'm buying something, streamline the checkout process, keep is short and keep is simple.

- Do my customers need immediate attention, this is why they are on their phone, then tell them
them you feel that pain and give them that information.

 

5. Be touch-friendly. Tiny buttons for navigation options are extremely frustrating.

- Recommended by Google - For the human finger, 48 dp (density-independent pixels) is the minimum recommended touch target, with at least 8 dp between targets.

 

To be a success in business, you need to be where your customers are, and on a level playing field with your competitors.  Mobile is not a bandwagon and it's not a secondary thought.  Mobile is overtaking the web and it's time for you to take advantage of it!


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