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Old Spice Viral Marketing Campaign

by Chris Sisco  on July 14 2010  in Social Media Optimization (SMO)
Look at your internet marketing campaign, now back at Old Spice's, now back to yours, now back to Old Spice's. Sadly…it’s not Old Spice's. But it could socialize like Old Spice's.Old Spice recently launched a viral campaign that stars Isaiah Mustafa (the original actor from the Old Spic... [More]

Optimizing for YouTube

by Chris Sisco  on June 29 2010  in Social Media Optimization (SMO)
The name of the video = Title tagThe description = META tag description & keyword relevancyYouTube tags = META keyword tags LinkingThe most important link that you wish to drive the most traffic to should be displayed first in the description. Example We can see the link is the first thing... [More]