Bidding on Competitor'sBidding on competitor’s names and their brands has become a very commonly used technique. Everyone from fortune 500 companies to the mom and pop shops are exploring this “method”. However, what you rarely see are landing pages that provide comparisons betwe... [More]

This will be the first in a series of many blog posts about the adwords interface and how to approach each element from a basic, intermediate, and advanced perspective. This post will concentrate on campaign and adgroup level - BasicCampaign level enables you to change settings for all adgroups b... [More]

Google has made the transition and moved all its reporting tools to new areas! The search query report tool can now be found under the “keywords” tab and selecting the “See search terms…” button. See below picture for more detail   The new search query tool al... [More]

One of the most important factors to successful SEM campaign is choosing the right keyword match types to draw quality traffic to your site. If you are too careless with your keyword selection and match type, you can draw unwanted traffic which will quickly deplete your budget and present irrelevant... [More]

Limited Budget + Negative Keywords = Affordable SEM CampaignWe spend numerous hours with keyword research and keyword selection when constructing our PPC campaign. However, if we are on a tight budget and don’t have time to put towards strenuous keywords research, we can save time by understan... [More]

This blog will discuss why utilizing your current marketing plan is necessary to creating a successful search engine marketing campaign.Marketing ObjectivesSearch Engine Marketing is often seen as a foriegn advertising body that requires its own set of objectives. However, SEM can and should be inte... [More]

In my previous blog “Ads and Ad Groups”, we discussed ads and the importance of grouping them with relevant adgroups and keywords. Next we’ll be discussing the importance of landing pages and what makes a good landing page. We will look at the theory behind landing pages and than a... [More]

In my previous blog, we briefly discussed keyword selection and goals for your SEM Campaign. Next we’ll be discussing how to group those keywords and make sure we select the right landing pages for each adgroup.Selecting adgroups can happen before or after the keyword research stage. I choose ... [More]

Directly from Google’s Adwords help section as to what effects quality score The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network -- not on Google Your account history,... [More]

Search Engine Marketing (SEM) is a form of internet marketing that displays advertisements for your website on Google’s search engine results page (SERP) next to the organic listings. SEM fast tracks SEO’s lengthy process and enables you to achieve high visibility instantaneously. Other ... [More]