In my previous blog “Ads and Ad Groups”, we discussed ads and the importance of grouping them with relevant adgroups and keywords. Next we’ll be discussing the importance of landing pages and what makes a good landing page. We will look at the theory behind landing pages and than a... [More]

In my previous blog, we briefly discussed keyword selection and goals for your SEM Campaign. Next we’ll be discussing how to group those keywords and make sure we select the right landing pages for each adgroup.Selecting adgroups can happen before or after the keyword research stage. I choose ... [More]

Directly from Google’s Adwords help section as to what effects quality score The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network -- not on Google Your account history,... [More]

Look at your internet marketing campaign, now back at Old Spice's, now back to yours, now back to Old Spice's. Sadly…it’s not Old Spice's. But it could socialize like Old Spice's.Old Spice recently launched a viral campaign that stars Isaiah Mustafa (the original actor from the Old Spic... [More]

Client: “How do I get my website to show up as the number 1 result on Google/Bing/Yahoo!?” Me: “Search engine optimization – also known as SEO”Client: “What’s SEO?”Me: “Keywords…sitemaps…back links…blah…blah…bl... [More]

Search Engine Marketing (SEM) is a great way to fast track the lengthy process of Search Engine Optimization (SEO) and obtain higher visibility in search engine results page (SERP) while delivering traffic from different facets of Google’s advertising network. However, every shortcut has c... [More]

It's 2009. Many of your competitors are actively engaging in internet marketing strategies. Are you? [More]