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Optimizing for YouTube

by Chris Sisco  on June 29 2010  in Social Media Optimization (SMO)
The name of the video = Title tagThe description = META tag description & keyword relevancyYouTube tags = META keyword tags LinkingThe most important link that you wish to drive the most traffic to should be displayed first in the description. Example We can see the link is the first thing... [More]

Analytics for Beginners Part 4 (Referring Sites)

by Chris Sisco  on June 15 2010  in Google Analytics (GA)
Normal 0 false false false EN-CA X-NONE X-NONE MicrosoftInternetExplorer4 Tracking traffic from referring sites can give us... [More]
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Analytics for Beginners Part 3 (Visits)

by Chris Sisco  on June 7 2010  in Google Analytics (GA)
The traffic analysis report we ran in “Analytics for Beginners Part 1” was just a simple overview. With the “visits” function under “visitor trending”, we can start to extrapolate deeper meaning in the data. For example, if we are running an SEM campaign and want ... [More]
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What is Search Engine Marketing (SEM)?

by Chris Sisco  on June 7 2010  in Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a form of internet marketing that displays advertisements for your website on Google’s search engine results page (SERP) next to the organic listings. SEM fast tracks SEO’s lengthy process and enables you to achieve high visibility instantaneously. Other ... [More]
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Analytics for Beginners Part 2 (Map Overlay)

by Chris Sisco  on June 7 2010  in Google Analytics (GA)
In “Analytics for Beginners Part 1”, we discussed creating some simple baseline reports to learn how much traffic our site was currently getting and if Google was landing visitors on the right pages in correlation to the keywords they entered *takes a breath*. Next we’ll discuss ma... [More]
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Analytics for Beginners Part 1 (Traffic Overview and Keywords)

by Chris Sisco  on June 7 2010  in Google Analytics (GA)
 “Google Analytics reports are easy to run, its deriving meaning from them which is the hard part.” – Yours truly We need to know where we stand before we start optimizing. A quick analysis of your current website using Google Analytics and other SEO tools will be a good benc... [More]
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