Bidding on Competitor'sBidding on competitor’s names and their brands has become a very commonly used technique. Everyone from fortune 500 companies to the mom and pop shops are exploring this “method”. However, what you rarely see are landing pages that provide comparisons betwe... [More]

One of the most challenging tasks in SEO can be to convince your clients that all that extra money they are paying you - is actually well worth the deal.Several clients may think they know the basics of SEO - and then still ask why they are not number one on all their desired keywords.The best and m... [More]

This will be the first in a series of many blog posts about the adwords interface and how to approach each element from a basic, intermediate, and advanced perspective. This post will concentrate on campaign and adgroup level - BasicCampaign level enables you to change settings for all adgroups b... [More]

Google has made the transition and moved all its reporting tools to new areas! The search query report tool can now be found under the “keywords” tab and selecting the “See search terms…” button. See below picture for more detail   The new search query tool al... [More]

One of the most important factors to successful SEM campaign is choosing the right keyword match types to draw quality traffic to your site. If you are too careless with your keyword selection and match type, you can draw unwanted traffic which will quickly deplete your budget and present irrelevant... [More]

(Drinking game – every time I say “link juice” or “backlink(s)”, take a swig!)“Back linking” is the most important factor when it comes to improving your organic ranking. It’s crucial to know what to look for when scouting for links in order to ensure ... [More]

Limited Budget + Negative Keywords = Affordable SEM CampaignWe spend numerous hours with keyword research and keyword selection when constructing our PPC campaign. However, if we are on a tight budget and don’t have time to put towards strenuous keywords research, we can save time by understan... [More]

This blog will discuss why utilizing your current marketing plan is necessary to creating a successful search engine marketing campaign.Marketing ObjectivesSearch Engine Marketing is often seen as a foriegn advertising body that requires its own set of objectives. However, SEM can and should be inte... [More]

In my previous blog “Ads and Ad Groups”, we discussed ads and the importance of grouping them with relevant adgroups and keywords. Next we’ll be discussing the importance of landing pages and what makes a good landing page. We will look at the theory behind landing pages and than a... [More]

In my previous blog, we briefly discussed keyword selection and goals for your SEM Campaign. Next we’ll be discussing how to group those keywords and make sure we select the right landing pages for each adgroup.Selecting adgroups can happen before or after the keyword research stage. I choose ... [More]